About the Family-Owned Business

The most important element about Tinner Enterprises LLC is that it is a Hebrew/Black-owned family company that serves the personal and business needs of the Tinner family. The business was started by Duron Jones in 2014 in an effort to establish a vehicle of generational wealth for his future children and family. The company has conducted business as Youth Empowerment Society Consulting (YES Consulting) and Innovation Tribe of America in previous years.

The family’s goal is to invest resources, time, knowledge, and funds in support of new ventures and nonprofits that improve the lives of communities of color, with a specific focus on people from Black/African, Arab, Indigenous, LatinX, and Islander heritages.

Family-Owned Business
Willie Mae Tinner

History of Tinner Enterprises LLC

Tinner Enterprises LLC is named after Duron’s great grandmother, Willie Mae Tinner also known as Big Momma. Willie Mae raised Duron’s mother and also helped to raise him. She was born in 1931 in Paducah, Texas, and moved to Washington state in the 1940s. Willie Mae lived in Seattle during redlining in the 1970s. She was a kind woman who would give you the shirt off of her back, but suffered no fools at the same time. She was a hard worker and worked in janitorial services at the University of Washington until retirement.

In 2014, Duron started Tinner Enterprises in an effort to provide for himself and his mother. Duron had always been an entrepreneur and innovator, starting his first nonprofit organization in 2008, called Higher Achievement Academy, focused on providing summer learning for public school students. In 2010, Duron’s mother was diagnosed with kidney failure after spending years fighting with lupus. He entered entrepreneurship as a sole proprietor in order to provide for the household. Duron would convert his sole proprietorship into a Limited Liability Company in 2014, after completing his bachelor’s degree at Seattle University, which was two years before his mother’s first time being diagnosed with cancer.

After years of being on the ground floor of changing public education and supporting budding entrepreneurs, the Tinner family and Tinner Enterprises LLC has placed their focus and interest in supporting the development of a private online school for youth in age group 12 to 20 in learning entrepreneurship, environmental stewardship, and  data analytics that is set to open in fall of 2022.

About the Mission

In 2020, prior to the start of the COVID-19 pandemic, the Tinner Enterprises team established a clear and focused mission for the organization to be accomplished by the year 2030. Over the course of the company wishes to help a total of 100 entrepreneurs or nonprofit leaders with high impacts on the community either start their new venture or grow their current venture. Specifically they are focused on ventures, domestic and global, that are owned or led by individuals who identify as Black/African, Arab, LatinX, Indigenous, or Islander.

Each year, Tinner Enterprises LLC will work with 10 new clients. We will continue to accept a new set of 10 clients each year until we are serving a total of 100 clients.



Tinner Enterprises LLC main philanthropic investment is in the young scholars and families of the World Academy for Innovation and Entrepreneurship (WAIE). The beneficiary is an asynchronous, culturally responsive, digital learning, independent school that provides youth with real world secondary and post-secondary education in an effort to create generational wealth for them and their families. Also, three key focal points about WAIE are: (1) the mental health services young scholars have access to, (2) the plant-based lifestyle and food access program, and (3) the week-long experiential learning immersions that occur each term for our young scholars.

You will be redirected to the organization’s website.

About Partnering

An African proverb says that it takes a village to raise a child, however, this is the same mentality needed for creating Black Wall Street and helping people of color building their businesses. The Tinner family sees partnering with a variety of stakeholders as essential to the success of their mission and vision. We invite you to learn more about how you can partner and work with them to accomplish the goal of changing the narrative around entrepreneurship in communities of color.

We welcome partnerships from all individuals and businesses from the United States of America, Latin America, and Africa-Arabia. However, our partners must have a focus on improving the socioeconomic standing of individuals from Black/African, Arab, LatinX, Indigenous/Native Americans, and Islander heritages.

Partnering - Partnership